SEO 101: Internal Link Structure
One of the fundamentals for constructing a website with SEO in mind is ensuring that all of the pages for the site are accessible to both the site’s visitors and the search engines in as concise a path...
View ArticleHow to Find out who is Linking to Your Website
It is a well known fact by most of those who own or operate a website that having links to your website on other companies or people’s websites is beneficial for a few reasons: They can provide...
View ArticleIntroduction to Google’s Data Highlighter Tool
In the past we have covered the value of utilizing rich snippets which present search engine users with more detailed information about what is contained on the page before they click through to it. If...
View ArticleHow to Use Google’s Data Highlighter | The Basics
Last week, we brought you an introduction to Google’s Data Highlighter Tool. This week, we will be covering some basic steps on how to use it. First, we’ll go over a quick recap on what needs to be...
View ArticleWas it a Google Algorithm Update or Penalty that Affected your Site?
Lately there has been a lot of confusion surrounding Google’s search engine updates and how they are affecting the traffic and rankings of the websites that they deliver in their search engine results...
View ArticleWant to Win at Local Search? Optimize Your Google+ Local Page
Local search is changing rapidly. Thanks to Google’s use of IP addresses, user-logins and Geo-targeting software, the search engine is able to anticipate what their users want by determining where they...
View ArticleNiche Search Engines Part 1: DuckDuckGo
It’s no secret that Google (and to a degree, Bing) has an iron grip on the search engine market. But believe it or not, there are other search engines out there. As any business owner knows, the only...
View ArticleNiche Search Engines Part 2: Blekko
Our first entry in this series explained how niche search engines rely on differentiation to attract users. Blekko is quite ambitious in this regard by offering a very different user experience,...
View ArticleStructured Data Markup: Tools for Testing and Implementation
It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact...
View ArticleNiche Search Engines Part 3: Wolfram|Alpha
The next entry in our series continues the theme of differentiation. Google’s mission (on the search engine front) is to organize the information on the web and make it readily accessible....
View ArticleUnderstanding Deep Links In Bing
I recently received an email from a client regarding their organic search results in Bing. They had discovered that a few links below their company listing were old and outdated. Within Bing, these...
View ArticleThe Dos and Don’ts of Writing for Your Audience
When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective...
View ArticleSimple SEO Tools All Marketers Have Access To
You don’t have to be an SEO expert to assist in the optimization of your website. Sometimes, you simply need tools to help you out. While these aren’t all of the tools our SEO experts use to make...
View ArticleStraight to Video: How Do I Come Up with Compelling Video Topics?
You’ve decided to make video part of your digital footprint. That’s great! OK, so tell us more. What are the topics of those videos going to be? What ideas do you have so far? Oh … really? You haven’t...
View ArticleUpdates May Be Required For Websites Using AJAX
Up until the past two years, Google had difficulty deciphering or rendering webpages that rely heavily on JavaScript. This often lead to content that was unreadable by search engines and users. Due to...
View Article4 SEO Tactics that Should R.I.P
If you’re a seasoned SEO practitioner, move on. You are already well aware of the dubious nature of the tactics below (and if you’re not, well then, you might want to reconsider your day job.) But, if...
View Article5 Tips to Help with Blog Content Curation
It happens to the best of us. We sit down to create a blog post or article but are faced with writer’s block. What do I write about? What will my audience be interested in? How can I keep my readers...
View ArticlePokémon Go’s Impact on Marketing and Business
Earlier this month, Niantic Inc. (formerly an internal startup at Google) launched Pokémon Go – a free-to-play, location-based augmented reality mobile game – sparking a cultural phenomenon on a global...
View ArticleEstablish a Foundation for your On-Page SEO Efforts
Your website’s on-page content is one of the most important elements of your website. Not only does it inform your audience of what your company has to offer, but, if correctly configured, it informs...
View ArticleThe Dos and Don’ts of Writing for Your Audience
When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective...
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